Development and Implementation of Woven Bamboo Handicraft Online Shop in Loyok Village, Lombok, Indonesia

Lombok Island in Indonesia has been selected as the World's Best Halal Tourism Destination and World's Best Halal Honeymoon Destination in the World Halal Tourism Summit in Dubai 2015 (Khoiriati, ., Krisnajaya, & Dinarto, 2018). Lombok Island has also been ranked as the Best Halal Travel Destination in Indonesia according to IMTI 2018 and was also named the best halal destination in the international arena in tourism (Ramadhani, Kurniawati, & Nata, 2020). However, the Lombok Earthquake 2018 and the Covid-19 pandemic in 2020 had an impact on Lombok tourism. Loyok Village in Lombok as a tourist village that produces woven bamboo crafts is also experiencing marketing problems, namely the decreasing number of sales. In this research, the solution taken in the marketing problem of woven bamboo handicraft products is carried out through the development and implementation of an online shop website. Primary data sources were obtained from research sites, namely Loyok Village, and secondary data from books and journal articles. Methods of data collection are carried out through observation, interviews, and literature study. The data analysis used was qualitative. The development method chosen is the waterfall method with the requirements gathering and analysis stages, system development, system implementation and coding, testing, deployment, system operation, and maintenance (Kramer, 2018). The purpose of this research is to produce an online shop application for woven bamboo crafts in Loyok Village, East Lombok. The result of this research is an online shop application for woven bamboo crafts in loyok village which can be accessed via domain anyamandesaloyok.com. Keywords: Online Shop, Woven Bamboo, Loyok Village, Lombok Tourism.