Purchase Decision in Terms of Price and Trust Aspects

Indonesia, as a country with the highest e-commerce growth globally. There is much e-commerce
emerging in Indonesia, which proves online stores. One of them is Shopee. Shopee is an online-based
shopping platform that provides various sales products ranging from electronics, household goods, clothing,
fashion accessories. Shopee was founded in 2015 and is part of the SEA GROUP operating in Southeast
Asia. This study is as follows to analyze the effect of price perception and trust on online purchasing
decisions at shopee in Mataram. The type of research used in this research is causal research. The sample
in this study is 100 Shopee users who have repeatedly used Shopee services as an online purchase. The data
collection tool used in this research is a questionnaire. The data analysis procedure used Multiple Linear
Regression Analysis. The result showed that: (1) There is a significant influence of price perception on
Purchase Decision at Shopee during the Pandemic of Covid 2019 in the Mataram Region. (2) There is a
significant influence of trust on Purchase decisions at Shopee during the Pandemic of Covid 2019 in the
Mataram Region.

Keywords: Perception; Price; Trust; Purchase Decision