EFFECT OF CORPORATE SOCIAL RESPONSIBILITY PROGRAM ON CORPORATE IMAGE IN JORDAN LOMBOK

The purpose of this study were (1) To determine
the effect of Aspect Education Program on Corporate Image in
Lombok Jordan Company. (2) To determine the effect on the
Health Aspects Program on Corporate in Lombok Jordan
Company. (3) To determine the effect of Environmental
Aspects Program on Corporate Image in Lombok Jordan
Company. Research type used is associative causal. Sampling
technique in this research is purposive sampling technique of
determining the sample with a certain consideration. In this
case the 120 respondents who received the benefits of CSR
Companies Jordan Lombok. Proving the hypothesis using a
statistical test by way of Individual Test with SPSS. Version
21 for Windows.The conclusion that can be drawn is (1) There
is a significant effect of education on Corporate Image Jordan Lombok, (2) There is no significant influence on the health of the Corporate Image Jordan Lombok, (3) There is a significant
influence of the environment on the Company ImageJordan
Lombok.

Index terms-Education, Health, Environment, Brand Image.